Apex Cinema Gear was created by two camera operators, Justin Danzansky and Stephen Siegel. Justin specializes in Steadicam and Trinity Operating. Stephen owns SJS Cables, which makes electronics and repairs equipment for clients in the film industry. Their goal with starting Apex was to solve problems and create solutions for others in the film industry, while bringing manufacturing back to the USA. Apex's products are made of the highest quality components and are 100% designed and manufactured in Los Angeles, California, USA.